Traditions and history
As well as its culture of seaside leisure activities, Agadir is also known for its Berber traditions, its dynamic port, its ruins and its picturesque markets. Unspoilt charm to be discovered all year round...
Old stones
The kasbah, which was erected on a mound by the Saadians in the 16th century, was destroyed by the earthquake of 1960. Its ramparts still remain, and at sundown the place offers a marvellous view of the bay, the port and the new town.
Art and memory
The Amazigh heritage museum, which opened in 2000, is devoted to Agadir's Berber culture. It offers a clear and detailed educational trail, along with a rich collection of silver jewelry comprising necklaces, rings and finely crafted brooches.
Fishing and trade
Stop at the port entrance for a quick bite of grilled fish or a small lobster. From 8am until noon, you can watch the auction from a specially built balcony in the market. If you get there early, watch the sailors unload gigantic tuna fish, groupers and hammerhead sharks.
Shopping and sightseeing trips
Before going to see the Taroudant fortifications, take a trip to the El-Had souk, a vast market where the inhabitants of Agadir buy their food. Look at the ingredients used in local cooking, buy some fresh fruit or cold drinks, and then head 70km due east to Taroudant. Encircling the old town, the ramparts stretch out over approximately 7km. Taking a horse-drawm carriage tour allows you to appreciate the scale of this thick crenellated adobe wall, which is punctuated with towers and bastions.
