Always authentic, there is an undreamed of Morocco, whether in the direction of the coast, the mountains or the desert. Everywhere has the same quality welcome and the same hospitality.
Unspoilt lands
In remote places in the Atlas or Rif mountains, share a few moments with the shepherds or local farmers. A small gift, a bit of bartering, a modest meal shared – a new friend is made. Accept the invitation and enjoy this sincere hospitality. It is by living at the pace of everyday Moroccan life that it is possible to understand how this authentic society functions.
A place in the sun
Here, the dream of a beach all to yourself can easily be realized. A long strip of Atlantic sand or a small Mediterranean cove, the beach experience you've been waiting for is here. But for a refreshing plunge, don't forget the waterfalls, springs and wadis… The water is always warm in Morocco.
Journey to the interior
You can easily become an explorer in Morocco. Just leave at dawn and head into the desert areas for an exceptional experience. There are certain times of the day when nature demonstrates all its purity. Let our immense spaces elate you.
To remember
An unspoilt country with vast preserved expanses opens its arms to you. Unusual meetings, desert sites – it really is your vacation not anyone else's…
There is tradition and there is also modernity. In Morocco, creativity spreads into every domain, stamping its mark of innovation.
Young designers
Morocco is changing. It is now sparkling with talented designers who will delight your interest in fashion, design and painting. In Marrakech, Essaouira, Tangier, Casablanca and Rabat, never be shy of pushing open the door of an art gallery and discovering the pioneering creativity of our artists.
Wild nights
Night-clubbers will enjoy the joyous and festive Moroccan night-life. The jazz clubs and nightclubs of Marrakech, Rabat and Casablanca no longer have anything to envy of Mediterranean resorts. Elegant and trendy interiors, a relaxed atmosphere, music mixed by famous DJs – people who love nightlife will find themselves at the cutting edge.
Ethnic jewelry
Moroccan jewelry is one of the areas in which tradition merges with modernity. There is no cut-off between Berber inspirations and contemporary design creations: on the contrary, there is a coherent evolution, fuelled by the past and marked by the stamp of innovation. The same is true of fashion, where traditional caftans stand alongside very modern prints. Here, the trend is to marry the past with the future.
To remember
Far from being simply a curator of its historic and natural heritage, Morocco is innovating and is also a driving force for modernity and contemporary styles.
Here, the smallest journey leads to meetings, invitations to stay with the family and to private ceremonies. Let yourself be taken by the hand with complete confidence…
Green tourism
At the heart of the Rif mountains, take advantage of new bed and breakfast rooms and accommodation with locals, to walk in the medium-altitude mountains. And discover a region which remains intact and is today determined to show off its landscapes, which are wild but have been shaped by man for centuries.
Waterfalls for fun and relaxation
An hour's drive from Marrakech, you soon enter the Ourika valley. Winding through the walnut trees, follow the stream, taking time for a walk available to everyone. Then bath in the natural basins carved out by the river. This freshness is welcome when the thermometer makes the "red city" a furnace.
Fantastic family time
When you pass through the much-less-touristy hamlets and small towns, allow yourself to be invited by locals, for example to wedding ceremonies. You will have an intimate and unforgettable experience. Nothing offered you by the tourist guides will ever equal what Moroccans invite you to share with them and their families.
The delights of Volubilis
In the cool periods, survey the Roman ruins at Volubilis, around 30km from Meknes. A triumphal arch, delicate mosaics, the remains of aristocratic houses – all the past splendor of this ancient and once-prosperous city will be for your eyes only in the early morning or at dusk. A journey back in time!
To remember
To enjoy a successful trip which is well suited to you and have a fantastic time with unique experiences, head off the beaten path. The new and unexpected are just around the corner…
