A craft with varied influences

Crafts shaped by a variety of influences

A beautiful bay, beaches as far as the eye can see and 360 days of sunshine a year...Agadir has an abundance of charms before you even add shopping options to the mix. The city's great location is surrounded by hinterlands rich in local products. It is also a crossroads where Arab-Muslim and Berber civilizations intersect and where the beauty of everyday objects is celebrated.

Do your shopping in Agadir's rebuilt medina and wander down streets scented with eucalyptus that ring with the sounds of craftsmen forging their wares. Head to the El Had souk, which embodies all the charm of Morocco's markets. The stalls overflow with fresh fruit and spices, infusing the busy streets with heady fragrances. Elsewhere, there are shops devoted to clothing, leather work and copper goods.

Exploring Agadir and the outlying area will also expose you to nomadic art traditions. The jewelry is especially sought out. In the Souss and at Tiznit, Inezgane and Taroudant, artisans sell tiny treasures that are all one of a kind: choose from earrings, necklaces and pendants in silver adorned with coral, colorful glass beads or amber.

Shopping in Agadir is a cultural immersion: wander from shop to shop and discover the wonders of local artisans.