The Fitur 2019 Madrid International Tourism Fair, an unmissable global tourism event, held annually at Ifema-Feria de Madrid.
Morocco has participated in this event for several years. It has to its credit several awards given by the Fitur, including the Award for the best foreign tourist destination obtained in 2016.
Professionals of the sector and visitors are invited to the pavilion reserved for Morocco, to appreciate in an atmosphere combining authenticity and modernity, the characteristics of Moroccan destinations. Morocco marks its presence through some Regional Tourism Centers of the kingdom, but also the main players in the sector, travel agencies, hotels and other accommodation establishments from different tourist cities in Morocco, to promote the various tourist destinations.
This is an opportunity for the ONMT to contribute to the influence of the destination Morocco. Make professionals and visitors to the show discover the wide range of tourist offers of the country and international operators in the tourism sector, the unique tourist potential of Morocco, which is appreciated for its geographical proximity to Europe. To promote the different destinations, their particularities (imperial cities, sites classified as World Cultural Heritage by UNESCO, etc.), their diversity (beach, desert, mountains, etc.), as well as the local cultures and traditions of each region (gastronomy, local products, handicrafts), are the arguments for promoting Morocco as a destination.
The fair is a meeting between the different components of the tourism industry worldwide. It is an opportunity for these actors to discuss the evolution of demand, behavior and expectations of Spanish consumers in particular, global in general.